Cantarello

A visual brand identity and informational website for the
independent catering company and personal chef service

Cantarello, led by Chef Joe Cardinale, is a New York-based catering company and personal chef service. While Cardinale offers a wide variety of foods, he wanted his brand identity to reflect the Italian heritage and cooking techniques that he was raised on. The Italian word Cantarello translates to chanterelle — one of the most common edible mushrooms and a staple in a lot of Joe's dishes — which served as a core illustrative element in the brand's logo. The brand's colors were selected as a nod to the yellow / golden chanterelle. The Cantarello website was built on Wordpress, is fully responsive to mobile, and allows for Joe and his staff to easily update the information sections and images within.

Cantarello logo design by Ryan Paonessa
Cantarello logo design by Ryan Paonessa
Cantarello brand identity by Ryan Paonessa
Cantarello logo design by Ryan Paonessa
Cantarello brand identity by Ryan Paonessa
Cantarello logo design by Ryan Paonessa
Cantarello logo design by Ryan Paonessa
Cantarello responsive web design by Ryan Paonessa