A logo package, featuring hand-drawn typography and
illustrations for Philly's favorite artisanal food truck
Local 215 is a mobile food truck serving the Philadelphia-metropolitan area with fresh, locally-sourced artisanal foods. The brand is focused on community and committed to responsible business practices while paying homage to regional food traditions. Local 215 was looking for a small brand identity package with logos inspired by their food offerings and core business ethos. The Local 215 emblem, featuring a hand-drawn pig and highly customized typography, was designed with flexibility in mind. Elements of the emblem can be removed and used on their own to better fit specific usage scenarios. The Local 215 emblem has been included in numerous design publications including Logolounge Book 10 and iheartlogos.