A new logo and visual identity for an Alabama
based chef, bread-maker, and restauranteur
Ray Nichols is a Florence, Alabama-based chef and (soon-to-be) restauranteur, focussed on artisanal Italian-inspired foods that use both locally-sourced southern ingredients and imported old-world favorites. When Ray is not cooking private dinners and events, he spends ample time perfecting his bread and pasta recipes — which he offers to a long list of local clientele on a first-come-first-serve basis. For Ray's logo, I wanted to create something that could easily be applied by hand to his packaging, but also work well digitally and/or printed on professional collateral. The resulting logo features a monogram of his initials that doubles as an old wood-fired oven. The monogram can be combined with a logotype of his name, set in lowercase DIN Regular. The brand colors, beige, charcoal, and light gray, work in a wide variety of combinations and reflect the foods, cooking methods, and materials he uses most often.