Ray Nichols Cover Image

Ray Nichols

A new logo and visual identity for an Alabama
based chef and artisanal bread-maker.

Ray Nichols is focused on Italian-inspired foods that use both locally sourced southern ingredients and imported old-world favorites. When Ray is not cooking private dinners and events, he spends ample time perfecting his bread and pasta recipes — which he offers to a long list of local clientele on a first-come-first-serve basis.

For Ray's logo, I wanted to create something that could easily be applied by hand to his packaging, but also work well digitally and/or printed on professional collateral. The resulting logo features a monogram of his initials that doubles as an old wood-fired oven. The monogram can be combined with a logotype of his name, set in lowercase DIN Regular. The brand colors, beige, charcoal, and light gray, work in a wide variety of combinations and reflect the foods, cooking methods, and materials he uses most often.

Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity
Ray Nichols logo and visual identity